Did you know that Google says backlinking is a great way to rank a page in search results? In fact, it’s rated one of the top three options to achieve higher rankings.
SEO (Search Engine Optimization) has a whole long list of elements that make up a complete, comprehensive strategy, and backlinking is definitely one of them.
We know that backlinks can improve your ranking in search results and ultimately boost your website’s online visibility.
So let’s look at how to build a successful backlink strategy.
Secret 1: Understand Backlinks
Sounds silly, we know. But understanding exactly what backlinks are meant to achieve is the first secret to creating a high-performing backlink strategy.
So what are backlinks means to achieve?
Basically, a backlink is a link inserted within the content on your website that directs to another website, and vice versa. We do this because Google and other search engines use backlinks as a way to rank websites. Why?
Because pages with more quality backlinks will be viewed as highly reputable.
Secret 2: Focus On Context
There are many brands that want backlinks and don’t really care where they come from or how they get them. This is a big no-no!
Contextual backlinks are imperative to a successful backlink strategy.
If somebody is linking to your website, you want it to make sense. The same goes for backlinks you’re putting into your content; it needs to fit into context as well as fit your brand’s style and image.
Secret 3: Think Outreach
Having part of your overall backlink strategy be outreaching is paramount to success.
Why, you may ask?
Well, outreaching is a surefire way for you to approach websites that have content that speaks to your products and services, or you may content that ties in directly with their products and services.
If two websites complement each other, they should reach out to each other in order to link up. It can be beneficial for your overall strategy and theirs.
Secret 4: Become a Noteworthy Source
If you want to gain backlinks to your website, then one way of doing that is to become a wealth of information for your field.
If you’re publishing regular content in your industry, thought-leadership, provoking material, then you’re going to get journalists and other publishers noticing you.
They will link to your content, and your backlinking strategy will grow simply because you focused on the value of your content and its relevance. #
Secret 5: Use a Professional
Sometimes, like with design and digital marketing, and other specialized fields, it’s easier to hire a professional to take care of your backlinking strategy.
Click here to see what we mean by someone who offers this service professionally and can guarantee a successful backlinking strategy.
Hiring someone offers two main benefits:
You get access to professionals and their years of experience in creating successful backlinking strategies. Secondly, you get accountability from a team that needs to deliver positive results and eliminate the trial-and-error tactics you may have if you try to do it yourself.
Backlink Strategy Success
The thing about finding success with your backlink strategy is this:
Patience!
Nothing about backlinking says overnight success, day to day magnified results, or a one-size-fits-all approach.
The right backlinking strategy will adjust, change, and mold itself to create a tactical plan that will work for your brand in the long term.
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