According to the Wall Street Journal, marketing makes up over one-tenth of the entire budget of the average company. Marketing is an important part of business that helps consumers find out about the solutions that companies have created. Without marketing, people could live with the inconvenience of their problems for many years without know that resolution is just a product away.
Outreach marketing is one of the ways that marketing emphasis has changed over the years. Products and services have become more numerous. The market for any particular product is expanding to include the whole world.
Outreach marketing becomes more important the more people don’t know about your product. Read on to learn how you can start a powerful outreach marketing initiative this week!
What Is Outreach Marketing?
Outreach marketing is all about finding those people who don’t know how much they could benefit from your company’s services or products. There’s a segment of the population that knows they need services like yours. They choose between whichever company they like best.
But other people have no idea that a company like yours has discovered the solution to one of their problems. The first company to reach out to these people and let them know that their problems can be solved is almost certain to pick up their business. That’s the essence of outreach marketing.
You can think of your marketing efforts as being divided into two categories, then. When you’re talking to people who already know about your services, whether they be past customers or customers who currently work with a competitor, you’re engaging in standard marketing. When you specifically target people who don’t know about your field of services, you’re engaging in outreach marketing.
Outreach emails and other marketing techniques have a special quality to them. Since the customer has no idea that your service exists, they won’t know what you’re talking about when they first see your message.
That means that the first few words they read or speak need to connect to the part of their life that you can help make better. Additionally, people who don’t know about your field of business won’t recognize the name of your services.
Examples of Outreach Marketing
If you reach out to people with an email that says “Learn About Types of Outreach Marketing,” and they don’t know what “outreach marketing” is, they won’t know if they need your services or not.
On the other hand, you can say something like “how to reach customers who don’t know they need your product.” Because this tagline uses no jargon or unknown terms, people can connect it to their own lives immediately.
Here are just a few of the ways you can start your outreach marketing plan this week!
Start Creating a Community Presence
The modern age allows people and businesses to take up space in many communities at the same time. Your company’s presence in as many spaces as possible will increase the amount of attention your company gets. Once you have people’s attention, you can show them why you deserve to have their business as well.
The physical community near your business is a great place to make sure people know about your business. If you haven’t already, then some simple investments like fliers, business cards placed in public spaces, and billboards can make sure people know about you.
Making an attention-grabbing storefront or sign is the perfect way to connect the dots in people’s heads. You want people to realize that this is the building associated with the fliers or billboards they’ve seen around town.
If you want to go bigger, then TV and radio are great ways to expand your presence in the community.
That all applies to the physical community, but what about the online community? These days, the online community is almost more important than the physical, and it’s certainly bigger.
Some of the most popular social media sites include Facebook, Twitter, and Instagram. Make a page on each of these platforms for your company and start building an online presence.
Share Audiences With Those Who Target a Similar Demographic
Market outreach strategy is all about what you do with the list of people you know don’t know about your company yet. But how do you get this list in the first place?
One powerful way to expand your list of contacts-to-be is by dealing with other companies, bloggers, and influencers. There are two ways to do this.
The first is with people who are not your competitors. There are plenty of people who deal with a market similar to yours, but who offer different services. For example, if you’re a computer game company, you might find that a computer hardware company has contacts with many of the people you’d like to reach.
Reach out to those who share your market and offer to work together. You can each talk to each others’ contacts, offering the services and products you know that they’ll care about.
On the other hand, you can even work with your direct competitors. This is a little riskier since it’s possible that a direct competitor could steal your clients. But if you’re confident in the quality of your product, it can be a great way to show people what your company is worth.
Guest Blogging
Platforms, blogs, and websites all over the internet are trying to create a continuous stream of quality content. They hire experts and skilled writers to make sure that their audience is constantly interested in what they have to say. Since it’s often difficult to come up with content, these people appreciate a little help.
You can offer to guest blog for companies and talk a little about your product. The benefits are mutual! You get to sell your product to a larger audience, and they get to enjoy some free content to satisfy their audience.
Emails and the Spam Test
However you get your contacts, one of the best ways to make the most of them is through an email list. Create powerful content and send it directly to people who’ve signed up to receive more of the content they appreciate from your company.
Before you start to use email outreach effectively, you’ll need to make sure that it passes the spam test. This simple tool can make sure that email platforms are sending your emails to the inbox rather than the spam folder.
Take Full Advantage of the Power of Outreach Marketing
We hope you learned something helpful about outreach marketing in this short article. To learn more about tech solutions to business problems, check out our other pages.